Social media like Facebook, Twitter and other media into the most phenomenal today. Range of media users include many segments of society. Business benefits of social media is not only enjoyed by the managers but is felt by many users. From the start of benefits that are simply met with old friends until the rise of business because of the media take advantage of this one. In the business world is not just big companies that enjoy the sweetness of social media, small businesses (SMEs) benefited a lot because it can utilize social media.
One of the online businesses that sell products from patchwork said, ordering through Facebook far more than through the online store though which had already started. Contribution of social media marketing for small business products is quite large.
Social media offers an emotional atmosphere between buyers and sellers. Not only is information obtained in full but also established a strong enough belief.
One study concluded that social media has increased the performance of the business and 90 percent of respondents think social media is critical to their business. The main benefits derived from social media is brand awareness.
From these studies, other benefits derived from social media respondents for SMEs are:
Increase Traffic – 72 percent
Improved Search Rankings – 62 percent
New Partnership – 59 percent
Increased Sales – 48 percent
Marketing Cost reduction – 59 percent for self-employed per cent, 58 to SMEs
Two times more likely to find qualified prospects
Through social media and tools such as Twitter, Facebook and blogging he was able to reach out and build awareness like never before.
Although social media become a vehicle to increase the small business marketing, there conditions that must be met for marketing. Each marketing must always conduct intensive monitoring of activity in social media. Do not know the time and working hours. Social life of the media is always up to date. Then you have to stand by in social media if you want to succeed.