In the business world there are many things that affect the sustainability of the business world in a certain area. Variables below affect a company indirectly. Every company has a resistance or durability of each of each different factor. Environmental factors that are affecting the business world are indirectly outside of internal and external elements. In conjunction with internal and external factors with environmental factors affect the condition of the business world.
1. Social Variables
- Demographic factors / demographic: as the number, composition, and population growth of a region or area.
- Lifestyle factors: a sense of community, the trend is loved, and so forth.
- Factors of social values: the customs, norms, habits, and others.
2. Economic Variables
Closely associated with general economic indicators measure the savings, investment, productivity, employment, government activities, international trade transactions, income, national product and so forth.
3. Political Variables
Factors related to climatic conditions or politics in a region.
4. Variable Technology
Progress in the field of technological change from time to time, sometimes very quickly affect the business world. Companies are static and do not follow the technological developments tend to lag compared with the company continuing to adapt the technology to make operations have become more effective and efficient.