Business Resources
Meatball, It Also Wants to Go International!
How surprising this meatball is. It is not only the singer Agnes Monica who goes international, but also the franchise of Malang meatball ‘Cak Eko’ also wants to explore the international world. The Franchise owned by Henky Sriyantono Eko who is familiarly called Cak Eko wants to go international to the ASEAN countries.
Cak Eko said it plans to go international this will be realized in 2010. But this plan is not so smooth, she was speeding to meet legal requirements and knowledge transfer.
“Having to transfer knowledge, legal, so 6 months at the earliest,” he said when met at the Franchise Expo at Balai Kartini, Jalan Gatot Subroto, Jakarta, Saturday (03/06/2010).
Forward continues to persist is an appropriate sentence for Henky terlontarkan Sriyantono Eko or used to be called Cak Eko. Ten times failed in business, apparently did not defeat his spirit to return to play their capital in the world.
Cak Eko meatballs unfortunately started business in a courtyard Pujasera in Jatiwarna, Jakarta, West Java around 2006 to capitalize Rp 2.5 million.
“I was running a business with small capitals, but certainly frustrating mah ever, selling meatballs initial capital of Rp 2.5 million. I just make a cart, ride in Pujasera, the results are 60% to 40% for which I have a place,” he said.
Previously, Cak Eko Muslim never penetrated the clothing business, ginger plant, catering, crafts, antiques, and so on. However, because of its acceptance is not running smoothly, he stopped the business. With capitalize cooking hobby since high school, Cak Eko began to innovate into the culinary world by making the effort Malang meatballs.
“The failure was probably the segment that I shoot less, when catering for consumers are bored with the menu that I drive around, cash flow was not a daily so it is not smooth,” he says.
Only in the past 10 months, Cak Eko meatball business is growing rapidly. Around October 2006, he began to develop its brand through a franchise system. Until today about 120 outlets Malang City Meatballs “Cak Eko” spread in Indonesia.
“The reason is to introduce the brand and for sustenance,” he said.
For outlets that spread it, he gave meatballs and dumplings and batagor processed with spices that have been prepared in powder form instantly. There are 3 places of production to meet the demand and supply to the outlets.
“There are three places of production, Surabaya Indonesia, to supply to the East, Indonesia Sidorjo for Central and West Jakarta to Indonesia. There is a secret family recipe that I trust to handle it in 3 places so employees do not know,” he said.
Success Cak Eko make himself called upon to share their experiences in school with Rhenald Khasali entrepreneurship. He was joined in this school so that no one will have negative experiences such as himself in business.
“So that they do not experience the same thing with me to 10 unsuccessful attempts,” he recalls.
According to Cak Eko, failure in business it could be several causes, such as error selecting partners. In addition, businesses whose revenues were not daily could also potentially failure. So even that does not separate personal finances with the business.
“I was not separate personal and business money, become chaotic,” he explained.
Cak Eko appealed in business, in the event of price increases, businesses should not be too hasty to raise prices, because people’s purchasing power is not necessarily rise. In addition, the beginner should not be affected by the lure of big profits in business but they do not know about the field of science that will they do it.
“Many do not know the science jump, just diming hereafter profits because now many who want to succeed in an instant, the process is not passed directly jumping course. This is a problem,” he explained.
To overcome competitors, Cak Eko suggested giving the difference in product quality. This requires innovation. In addition, the need for strengthening the brand through promotions.
“To overcome competitors, creating a difference with the competitors through the quality and promotion. The key innovation and maintain quality,” he said.
Meanwhile, the Ministry of Culture and Tourism (Kemenbudpar) Merchants Association requested Noodles and Meatballs (Apmiso) Indonesia trace the history of meatballs before claiming it as original menu typical of Indonesia.
“We ask first traced its history before claiming it as original menu typical of Indonesia,” said Director General of Tourism Destination Development Kemenbudpar, Firmansyah Rahim, here on Monday.
The announcement was made related to the plan Apmiso to make meatballs as a menu typical of Indonesia that go international.
Apmiso is seeking meatballs can be presented to U.S. President, Barack Obama, during a visit to Indonesia, the end of next March. That way, the meatballs can be branded as an international menu, like noodles worldwide after Vietnam who is now presented to Bill Clinton during his visit to Vietnam.
“Be careful with it, because our knowledge of meatballs were originally not native to Indonesia,” said Firmansyah.
According to him, the original menu that came from Indonesia, the materials will be easily found in Indonesia.
However, contrary meatballs served with noodles, ingredients, especially the noodles made from wheat, which until now is 100 percent imported. “We are concerned, we are accused of claiming another country’s menu,” he said.
Even so, it welcomed the efforts to improve the welfare of the following income of five million merchants noodles and meatballs are incorporated in Apmiso throughout Indonesia.
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